…that is the question the next time you decide to snack on a bag of Cheetos. Instead of a handful you might want to savor each piece and examine it very carefully because you never know who or what you might be devouring. You know how people see images of famous people in everything from the face of Jesus on a piece of toast or a pair of socks to the image of the Cincinnati Gorilla Harambe who was found in a bag of Cheetos and auctioned off on eBay for a ton of money. That may have been the impetus for a promotion that the Frito lay company has come up with. Your next bag of Cheetos could come with a big payoff, if you find a weird-shaped Cheetos in there, one that oddly resembles the Leaning Tower of Pisa or a chicken playing the piano, or anything other than a Cheetos. If so, take a picture of it and send it to the Cheetos Museum with a pithy description. You’ll have a chance to win a $5,000 weekly prize, and compete for a $50,000 grand prize drawing. I don’t want to say that Frito Lay has figured out a way to increase sales of Cheetos but Frito Lay has come up with a way to increase sales of Cheetos. Meanwhile a friend of mine had old dried up tangerine that he wouldn’t get rid of because he said it resembled that of 1960 Pirate manager Danny Murtaugh.